StarHub of Singapore has selected Mobixell Seamless Access as its mobile data traffic management solution. StarHub says it chose Seamless Access to reduce costs and enable introduction of new and futuristic services, such as video optimization, personalized advertising and content filtering, for the next-generation mobile Internet.
As with most wireless carriers, the popularity of smartphones among StarHub’s subscribers has led to an increase in data and video traffic on StarHub’s mobile data network. As the rate of data traffic growth rises, Mobixell says implementing Seamless Access ensures that StarHub’s customers can continue to enjoy a high quality mobile Internet and a mobile video streaming experience. Mobixell Seamless Access maximizes user experience through its field-proven expertise in developing technologies for superior video experience, continuous no-buffer video playback and excellent audio quality, the company said.
“We chose Mobixell Seamless Access to enable a new era of mobile data traffic handling, increasing efficiency and improving customer experience," said Liong Hang Chew, assistant VP of mobile network engineering at StarHub. "At the same time, implementing Seamless Access will enable future services such as content security and other possible revenue-generating features."
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