CTIA WIRELESS 2012 — An AT&T family data plan is on the horizon.
A family data plan would allow several devices to use the same bucket of data, which is exactly what AT&T plans to do soon, said Ralph de la Vega, AT&T's CEO at the CTIA Wireless trade show, according to a report by CNET.
"I'm very comfortable with the plan that will be offered to our customers," de la Vega said in the report.
AT&T hasn't always been so sure that shared plans are the way to go.A few months ago, de la Vega said AT&T was having trouble with IT and billing in addition to trying to figure out how the company could subsidize their devices while still getting a decent return on investment.
While de la Vega knows the specifics of AT&T's plan, he would not offer details on the structure of the plan or on timing, CNET said.
AT&T is not the only carrier that is expecting a family data plan. Verizon has said it anticipates its own similar plan by the middle of the year.
Not all carriers are jumping on the bandwagon. T-Mobile's CTO told CNET that his company doesn't expect any significant changes to its plan in the near future.
Looking for more? Click here for B/OSS' ongoing coverage of CTIA Wireless 2012 and here for V2M's coverage of the event. And check out V2M Editor-in-Chief Tara Seals' Twitter feed for her take from New Orleans.