The company says insights provided by ClickTale Mobile enable businesses to improve mobile usability, raise customer satisfaction and increase online ROI to capitalize on the multibillion-dollar mobile eCommerce market.
“Companies today are almost completely blind to how customers interact with their mobile sites – it’s essentially a black box," said Dr. Tal Schwartz, CEO and co-founder of ClickTale. “Businesses can now visualize what’s working and what’s not on their websites by seeing every swipe, pinch, tilt and tap. By revealing the problems that are frustrating their customers, businesses can finally make the site improvements that optimize the mobile customer experience for millions of users worldwide."
ClickTale Mobile will allow businesses to Improve mobile-site usability and customer satisfaction; boost conversion rates of landing pages, online forms and shopping carts; maximize ROI from existing marketing channels; reduce site abandonment rates; and increase visitor engagement.
“We consider our mobile website to be a vital part of our online presence, yet we feel that there’s so much more that we still have to learn in terms of customer mobile experience," said Morikazu Suma, head of UX in CyberAgent, a Japanese blogging platform.
One of the first customers to be included in the ClickTale Mobile Beta is CBS. ClickTale’s full mobile solution will be made available to the general public later this year.