After regaining its top rank in Infonetics' Convergent Charging Software and Services market share report last month in global convergent charging, Comverse was named by Frost & Sullivan as the market share leader in value-added services in the categories of voicemail, text messaging (SMSC) and multimedia messaging (MMSC) though 2011.
Comverse maintained a two-to-one lead in the voicemail market which help its narrow second-place position in both SMSC and in MMSC hold up its overall top rank.
Ronald Gruia, principal analyst for Frost & Sullivan's ICT Practice, said it is a significant achievement in a crowded field that is in constant flux. "Comverse is further distinguished as the only company to place in the top two in all three VAS segments: voice, text and multimedia messaging. In contrast, no other company was able to accomplish a top-two ranking in more than a single segment," he said.
Gruia added that market leadership can be maintained over an extended period of time only where there is practical innovation and that Comverse's edge in this arena is due in part to outspending its competitors in research and development.
The company's growing customer base includes more than 450 communication service providers around the world.
Comverse's top ranking was earned through its aggressive migration of existing customers to its Comverse ONE converged charging solution as well as the addition of new customers in multiple markets. But the company had to regain that top spot and the report showed that Huawei and Ericsson are close behind, and that Amdocs has been ramping up its market share over the past year.
Comverse ONE unifies critical business functions around a single data model in order to secure a more central and profitable position for service providers in an increasingly connected and converged world.
Gabriel Matsliach, senior vice president and chief product officer at Comverse, said Comverse ONE for full business transformations and well as entry into new markets such as MVNO/MVNE, M2M and cloud-based services. He added that customers leveraging Comverse ONE with existing ecosystems in order to providing real-time experience, choice and control to postpaid subscribers.