Arieso, with headquarters in the U.K. and Atlanta, is working with O2 Ireland to make significant improvements to the carrier's network performance.
ariesoGEO uses location-aware technology to allow Telefónica O2 Ireland to precisely place cell sites in areas with high network demand, optimizing the performance of valuable network resources, and providing detailed insights into the network quality experienced by customers.
ariesoGEO has already helped identify specific changes in data traffic in major cities during business hours, allowing O2 Ireland to optimize its network accordingly, Arieso said. Using real-time, location-aware performance measurements, ariesoGEO detected one particular device that had an average call drop rate of 60 percent. By catching the problem early, Arieso says O2 Ireland was able to offer suitable feedback and advice to the device provider, minimizing the threat of network disruption and delivering a much improved network experience to the customer.
“For some time our teams have faced the challenge of managing a network that is under fluctuating pressures during the day, as data-hungry commuters enter and leave the larger cities," said Jason Chandler, department manager for networks at Telefónica O2 Ireland. “As smartphone adoption increases in Ireland, it is hugely important to manage the efficiency of our networks. ariesoGEO is providing us with the insight we need to accurately optimize the network to provide the best possible customer experience."
Smartphones now account for a significant proportion of O2 Ireland’s device base and the operator expects that share to grow as it evolves its network to LTE. As a result of both developments, O2 Ireland also expects a significant increase in data traffic associated with smarter mobile applications. While O2 Ireland prepares for greater pressure on its networks, ariesoGEO is providing the insight needed to ensure that customers receive the best possible service experience.