Seeking to show its value and garner attention, T-Mobile USA has announced an unlimited nationwide 4G data plan that costs $20 per month when added to certain voice and text offerings.
Available on Sept. 5, the unlimited data plan illustrates the marked difference between T-Mobile's offerings and those of its much bigger competitors. AT&T and Verizon Wireless are promoting plans that are generally more expensive than T-Mobile's and allow customers to share certain amounts of data on multiple devices.
T-Mobile USA, the fourth-largest U.S. wireless provider, said its Classic plan with unlimited talk, unlimited text and unlimited data will cost $89.99.
The plan is roughly $20 less than a comparable plan offered by Sprint, according to Bloomberg News.
T-Mobile USA has been struggling with subscriber losses despite its reputation as a relatively inexpensive mobile-phone provider. It took a jab at its rivals with the introduction of the new plan.
“We’re big believers in customer-driven innovation, and our Unlimited Nationwide 4G Data plan is the answer to customers who are frustrated by the cost, complexity and congested networks of our competitors," said Kevin McLaughlin, vice president, marketing of T-Mobile USA, in a statement.