The Subscriber Data Management software and services market and SDM API market are expected to grow tremendously over the next four years.
Between 2012 and 2016, forecast reports predict the SDM market will grow at a CAGR of 30 percent, while the SDM API market will grow at a CAGC of nearly 100 percent.
The new research report also estimates that with SDM, carriers can save up to 40 percent in OpE rather than using legacy mechanisms for managing subscriber data. In addition to OpEx savings, SDM solutions allow carriers to reduce churn rates by enabling carriers to personalize their services, improve marketing campaigns, and improve revenue by gaining rich customer insights.
As carriers continue to invest in network modernization and migrate networks towards LTE, vendors from both telecommunications and IT centric database backgrounds are intensively competing to gain a share of the SDM market. As a consequence, researchers expect SDM vendor revenues to surpass nearly $3 billion by the end of 2016.
SDM also allows carriers to establish themselves as brokers of subscriber identity through SDM APIs. Driven by internal utilization within carrier services and identity brokering, the SDM API market is expected to account for nearly $7 billion in global revenues worldwide by 2016.
Subscriber Data Management (SDM) with LTE and Beyond: Market Opportunities and Forecast 2012 – 2017 provides an in-depth assessment of the SDM market.
The report addresses the following key topics: an assessment of the business case for SDM, a review of the underlying technology supporting SDM solutions, a review of major SDM solution deployments by carriers worldwide, an analysis of how operators and vendors will position themselves to capitalize on SDM opportunity, market analysis and forecasts, and an analysis of the SDM value chain.
As carriers worldwide devise emergent strategies on network modernization including LTE (Long Term Evolution), Fixed Mobile Convergence (FMC) and IMS (IP Multimedia Subsystem) investments, SDM is rapidly gaining popularity, and it will eventually account for nearly $2 billion USD in revenue.
While the subscriber data is a principal asset held by network carriers, SDM allows carriers to consolidate and manage their cross domain subscriber data encompassing access preferences, authentication, services, identities, location, and presence into unified data repositories.
The report presents an in-depth assessment of the next generation SDM solutions market. Besides analyzing the business case, vendor strategies and the technology behind SDM, the report also presents revenue forecasts for the SDM market from 2012 till 2016 at a regional as a well as global scale.