A new survey shows that one-third of U.S. consumers expect an improvement in their wireless network quality over the next year, while two-thirds don't expect a change.
Consumers are increasingly judging the worth of a service, application or smartphone based on their network experience, say the analysts at iGR, who just released their new market research report, "U.S. Consumers' Perceptions of Network Performance: Still Looking for Improvements." The report details how various U.S. consumer demographic groups measure network quality and what specific improvements they would like to see.
Among the questions asked: "What qualities do consumers consider when they rate the quality of the voice reception in their home?; How might a femtocell change the way a consumer rates his carrier?; and How do consumers rate their mobile data coverage?"
"Consumers now consider voice reception, data coverage and data speed when they rate the quality of their service," said Iain Gillott, president and founder of iGR, a market research consultancy focused on the wireless and mobile industry. "They tend to be basically satisfied with their voice and data service, but they would still like to see some improvements."