Nextel de Mexico, one of Reston, Va.-based NII Holdings' mobile operators in Latin America, has launched a mobile portal and content storefront services with help from Momac's Mvolve, a cloud-based platform. NII will use Mvolve to create and manage advanced, multi-device mobile portals for 2G and 3G customers.
“There is a huge need for more profitable multiscreen services in both North and South America, and we are pleased to be in a position to extend our technology reach in these regions," said Momac CEO Sham Careem.
Momac calls Mvolve an advanced mobile platform that allows operators to build intelligent mobile interfaces across portals and applications, and leverage mobile subscriber data to enhance overall customer engagement. By incorporating features like self-service, personalized content and social media integration, mobile operators are able to remain relevant to their subscribers. Mvolve business intelligence can be leveraged to cross and up sell data services, call plans and handsets, therefore improving ARPU and customer retention, the company said.
Mvolve will power Nextel Station, a content storefront available to Nextel de Mexico customers for the purchase and delivery of a broad array of multimedia services – from games, wallpaper and ringtones to music and video services. Mvolve also provides Nextel’s operator portal for access to the mobile Web.