Comviva Taps Actian for Analytic Database


Mobile financial and VAS solutions provider Comviva has deployed Actian Corp.'s Vectorwise analytic database to power its Customer Value and Retention solution, Revenue Plus.

The new solution enables telecom service providers to interactively analyze massive volumes of call-detail records (CDR) faster and more cost-effectively for understanding and acting on customer value and retention, the companies said.

With 130+ customers in over 90 countries and over a billion end users, Comviva works with operator groups in Asia, Africa, Middle East and Latin America. Its Revenue Plus offering is an analytic-driven solution for Customer Value Management and churn reduction, and equips operators with tools to develop strategies to maximize customer lifetime value, loyalty management and win-back customers, Comviva said.

“Our operator customers require support to analyze massive volumes of data interactively," said Ganesh Jayadevan, head of messaging and business solutions at Comviva. “Through our association with Vectorwise for our Revenue Plus solution, we would empower our customers to analyze data faster and in a more cost effective manner. With data analytics as one of our key differentiators in addition to the mobile value added services, our solution will allow greater customer retention for the telcos at controlled operational costs."

Vectorwise is being used to support telecommunications services across Asia, Africa and the Middle East. Comviva aims to expand its presence in 2013 by offering differentiated VAS solutions that leverage big-data analytical technologies that are faster and more cost-effective.

The Vectorwise analytical database delivers great performance while optimizing for the x86 chip architecture on commodity hardware. With this disruptive combination of high-performance and affordability, data-centric companies are able to tackle big data more effectively, Actian said.

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