Emerging markets will continue to be the driver of growth in the converged global communications, media and technology industries, which will reach the 7 billion mobile subscription mark in December 2013. That's according to a team of research analysts and consultants from Pyramid Research, who recently published a collection of insights on top market trends for 2013.
Growth in emerging market service revenue will outpace growth in developed market service revenue by five to one.
"Exposure to emerging markets has become a critical factor for success in an industry characterized by stagnation in developed markets, intense competition, consumer choice and disruptive business models," said Daniel Amparan, managing director for Pyramid Research. "While telecom service revenue in emerging markets will increase five times faster than in developed markets this year, nearly 90 percent of the 2 billion subscribers to come online in the next five years will reside in emerging markets. This trend will make mobile service revenue in emerging markets in 2015 larger than mobile service revenue in developed markets for the first time ever."
The report goes includes a number of other trends, including:
- 4G spectrum allocation: Emerging markets are lagging, but will be better positioned to do it right.
- 2013 will mark the beginning of the end for unlimited data pricing, but device subsidies are here to stay.
- The basis of competition shifts from coverage to content and services. Infrastructure sharing will intensify.
- Margin pressure will accelerate consolidation in the mobile sector in Africa.
- Well-funded, emerging-market-based players will expand their presence in Europe.
- Fiber will start pushing DSL toward obsolescence in the Middle East.