IBM, Oracle, SAS Eye BI Market Share in SAP-Led Market

By Craig Galbraith Comments
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Mobile business intelligence (BI) has arrived thanks to high-performance gadgets and the evolution of robust data-carrying infrastructure. So say the researchers at Ovum.

Mobile BI solutions have suffered from a lack of technological advancement and use cases in the past, but can now enable senior executives and line-of-business managers to adapt to a new “connected" business reality which expects them to have ready access to BI information in order to make quick and timely business decisions, the research firm notes in a recently published Solutions Guide.

Ovum says midsize vendors MicroStrategy, Information builders and Yellowfin are leading the charge with feature-packed, yet functional mobile solutions, while mega BI vendor SAP emerges as a top solution for iOS-enabled devices. Ovum’s report finds that while all vendors fully support the iOS platform, followed closely by Android (90 percent), there is a considerable lack support for BlackBerry (50 percent) and Windows (33 percent) devices.

“There is no question that the iPad’s success in the consumer market has affected vendors’ go-to-market strategies," said Fredrik Tunvall, analyst at Ovum. “However, to reach a larger audience, they should consider supporting native/hybrid applications for Android and Windows devices, as both are expected to become increasingly prevalent in the enterprise, especially in emerging markets."

While SAP’s offering has been driven by its acquisitions of Afaria, Syclo and Sybase, and a BI roadmap that is heavily influenced by a “mobile-first" mindset, competitors IBM, Oracle and SAS are also eyeing market share. Ovum believes they have the technology and necessary development resources to improve their solutions quickly in 2013.

Follow senior online managing editor @Craig_Galbraith on Twitter.

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