If global operators are looking to deploy 4G LTE networks, they should look no further for a good model than the good ol' U.S. of A.
So says Analysys Mason in a new report, "LTE lessons from market leaders in the USA," which provides analysis of the LTE ecosystem and related trends in the States.
The report also provides a look at the go-to-market, device and pricing strategies that have created leadership positions for the top U.S. LTE operators.
Chris Nicoll, a principal analyst at Analysys Mason and author of the report, says the U.S. mobile market is smartphone-driven and believes that worldwide LTE operators should watch the network build-out, pricing and device strategies of the successful U.S. operators. Nicoll also noted that Verizon Wireless and AT&T, the two largest 3G network operators, have leveraged aggressive national build-out schedules and used other strategies to drive users to their 4G networks. In just two years, half of Verizon's mobile data is on its LTE network and Analysys Mason expects LTE to be the dominant technology in 2015.
The leading U.S. LTE operators have shown a remarkable maturation of pricing strategy and U.S. spectrum policy has now been superseded by market activity as spectrum concerns continue to drive operator behavior, Nicoll added.