4G LTE revenues are expected to exceed $340 billion by 2017 compared to just over $75 billion this year.
This figure will represent approximately 31 percent of total service revenues from all mobile services of all generations (2G/3G/4G) at that time, and reflects the continued success of LTE in serving higher value subscribers. according to a Juniper Research report.
The new report shows that with LTE gaining momentum over the past 12 months, consumer subscribers will begin to sign up for services in volume in 2013 and will overtake the enterprise subscriber numbers in 2015. With the increased penetration of LTE capable smartphones and other connected devices, mobile network operators will need to develop clear pricing strategies to transition customers.
“Overall they will have to present customers with innovative services that will meet users’ requirements and, crucially, that users will attach value to. Operators will have to review their tariff structures to balance the need to monetize the greatly increased data throughput, yet still offer attractive packages," said report author Nitin Bhas.
Other key findings in the study show that almost 70 percent of LTE revenues will be generated by North American and Far Eastern & China markets, and that while LTE consumer subscribers will exceed enterprise in 2015, the consumer segment will account for less than half of total revenues.