Aito Updates Customer Experience Analytics

By Craig Galbraith Comments

Finland-based Aito Technologies is rolling out CEA 6, the company's Customer Experience Analytics solution for mobile operators.

Aito CEA provides what the company calls a unified view of the customer life cycle for users across a mobile operator’s business. The updated version includes a cloud-based analytics engine offering an API to both a mobile operator’s in-house and third-party B/OSS solutions.

Aito CEA 6 will offer an API to existing B/OSS vendors’ solutions, such as customer care and network operations solutions, to fetch customer and network profiling indicators and scores. It also will provide more than 100 commercial and technical indicators enabling a 360-degree view into individual subscriber’s behavior, experience and business aspects over the life cycle. Mobile operators can integrate data from Aito’s CEA engine to complement existing systems, while third party B/OSS application suppliers will be able to OEM Aito CEA 6 to provide key customer indicators, such as satisfaction, experience, usage or lifetime value into their existing processes and tools, the company said.

“We have seen a recent trend amongst large mobile operators who want to augment existing solutions across the B/OSS with CEA data rather than implement a standalone CEA solution," said Aito CEO Anssi Tauriainen. "This trend is forcing B/OSS application vendors to respond and hence we are offering Aito CEA 6 as an OEM solution to these vendors. We see that technical solutions have gaps in analysing the commercial side of the customer relationship, and vice versa, and this is the need that Aito CEA 6 fulfils. "

Aito says Nexus has already committed to integrating CEA 6 into its solution.

Look for more information on the product from Aito next week at Mobile World Congress in Barcelona.

Follow senior online managing editor @Craig_Galbraith on Twitter.

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