Bahamas Telecommunications Co. (BTC) has deployed the Comverse ONE Real-Time Billing & Active Customer Management solution to support its business transformation and optimize its new 4G infrastructure for new service enablement and monetization, together with Comverse SMSC and USSD services.
Comverse says ONE, with a single service-agnostic product catalog to accelerate time to market of new offers and promotions, will help ensure that BTC maintains a leadership position when the Bahamas market gets deregulated. Advanced real-time capabilities support targeted marketing, improved segmentation and an enhanced, personalized customer experience, the company said. Comverse says ONE will help BTC sustain competitive differentiation with an ability to seamlessly move toward convergence, in line with parent company Cable & Wireless group's strategic vision.
BTC also has introduced Comverse SMS and USSD (Unstructured Supplementary Service Data) solutions to power an array of capabilities such as prepaid data-services activation over USSD to enhance the user experience and ease of ordering new services.
"We chose Comverse for this major business transformation because of the breadth of their portfolio and the proven performance of their products and service throughout the longstanding partnership between Comverse and the LIME group within Cable & Wireless," said Marlon Johnson, SVP of marketing and communications at BTC. "Highly attuned to our vision to provide an exceptional user experience, Comverse's solutions make the most of our new 4G network's powerful capabilities – differentiating our service and giving us a competitive edge as we prepare to adopt new connected business models."
Comverse will be on hand to answer questions about ONE next week at Mobile World Congress in Barcelona.
Follow senior online managing editor @Craig_Galbraith on Twitter.