By 2016, operators will lose $54 billion due to smartphone messaging apps, according to an Ovum forecast.
For operators, RCS is being billed as a technology to strengthen relationships with customers and harness further revenue opportunities from advanced personal communications.
“Operators must innovate by not only offering personalized solutions that focus on user needs but also by delivering open, real-time, voice and messaging services on their core networks and blending network based intelligence with social networks," said Amit Modi, CTO of Movius.
Modi also said RCS is a step in the right direction but is too focused on the network and needs to be more about the user.
"We want to place the operator as the central point connecting all social networks together and help them to take back the control," said Modi.