Allot Communications Ltd., which provides IP service optimization solutions based on deep packet inspection (DPI), introduced a new worldwide channel partner program that positions systems integrators and value-added resellers to win business in the DPI market.
The channel program focuses on systems integrators and resellers with experience in selling networking solutions to service providers, Web hosting companies, ISPs, cable providers, wireless carriers and enterprises in a range of industries, including government, financial services and education. It is comprised of three partner certification categories (Elite, Premium and Authorized) in a two-tier distribution system. Each partner is assigned an Allot channel manager and provided with sales and technical training, joint marketing activities, technical support and sales lead-generation initiatives.
“Carriers, service providers and enterprises are all looking to optimize network and application performance,” said Vin Costello, vice president and general manager, Americas, Allot Communications. “The Allot Channel Partner Program brings together products and support resources to enable partners to drive sales and develop effective, long-term relationships with customers.”
Yankee Group estimated the DPI market totaled approximately $130 million in 2006, and said it is poised to reach $250-300 million by the end of 2008.
Allot Communications Ltd. www.allot.com
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