AssetHouse, 180SQUARED Team on Microsoft Mediaroom

NAB — AssetHouse has formed a new collaboration with 180Squared to deliver an end-to-end solution that allows producers, network operators and content owners to merge their diverse content and marketing requirements into Microsoft Mediaroom. The announcement was made at the NAB Show in Las Vegas.

“With a scalable platform for merchandising content, AssetHouse manages the product life cycle of digital products across all channels and devices,” said Sandip Sarda, SVP, Product Strategy and Business Development, AssetHouse. “Working with 180SQUARED we can eradicate the expense and time of building and maintaining bespoke integrations, and provide the ability to deliver compelling and profitable bundles and packages.”

180SQUARED allows Mediaroom customers to take full advantage of AssetHouse’s features, including enabling linear and on-demand content to co-exist in the Electronic Programme Guide.