Dialogue Launches Mobile Payments in Scandinavia

Dialogue Communications has just launched mobile billing services in Norway and Sweden to allow consumers to buy products and services over the mobile Internet.

Norway and Sweden are two of the most saturated mobile markets in the world and represent a significant opportunity for Dialogue and mobile internet shops. Dialogue is expanding its global reach and offering cross network mobile payment services to all vendors selling products and services over the mobile Web in these two Scandinavian countries. This WAP billing solution is currently available for one-off purchases, and set to extend to subscription services in Q1 2009.

To aid this growing market, streamlined mobile payment solutions are needed to allow mobile content sellers to successfully target this increasing customer base. Norway and Sweden have a combined population of 14 million and mobile penetration is predicted to reach an estimated 122.5 percent by 2010.

Guiom Peersman, managing director at Dialogue Communications explains: “Sweden and Norway both have thriving mobile markets at present and many of our customers have expressed a desire to move into the Scandinavian region, where large numbers of mobile users are embracing the mobile internet, just as the UK market has. We are delighted to be able to provide our customers with an easy-to-use billing solution, to allow them to capitalise on this multi-million pound market.”

Dialogue has designed its mobile payment framework, which can be integrated into its Mobile Site Builder tool, in both Swedish and Norwegian. The framework allows customers to design their own mobile Internet sites and charge customers directly to their mobile phone bill.

The company currently provides mobile payment services in the UK, Spain and Australia. Dialogue is looking to launch its billing solutions in other regions around the globe in the coming months.