IAA Members Call for Online Search Ad Competition

The International Advertising Association this week released the results of a worldwide member survey measuring members' perspectives on competition, innovation, and choice in the online marketplace. Results confirmed industry concern regarding competition in the online advertising industry and supported government oversight of antitrust issues in the Internet space.

"The results of this survey document the strong desire for a competitive marketplace in this quickly emerging yet relatively young media space. Our members were quite clear: They want conditions that offer them fair pricing and to be ensured that innovation is encouraged, allowing the advancement of tools and products critical to the growth of their businesses," said Michael Lee, executive director of the International Advertising Association.

The IAA advocates a competitive online marketplace that fosters innovation and responds to consumer interests. Given the recent industry debate surrounding competition, particularly regarding the proposed-and-then-rescinded Google-Yahoo! search advertising arrangement, this member survey captured insights into issues of importance to IAA members and to the wider global advertising industry.