RateIntegration CLM Implemented in India, Europe

RateIntegration has announced that its Customer Loyalty Management solution, RLM 3.0, has been implemented by a Tier-1 wireless operator in Europe and is now being implemented by a Tier-1 operator in India.

Customer Loyalty Management includes the business processes, programs, promotions and campaigns designed to reduce churn, increase ARPU and increase revenue through partners. The company says RLM 3.0 is the industry's first third-generation, real-time Customer Loyalty Management solution that delivers highly personalized and timely loyalty management within a zero-code framework.

RLM 3.0 was selected and implemented by a Tier-1 European mobile operator in early 2008. It currently supports an ever-changing mix of promotions against their entire prepaid subscriber base. The operator has achieved its goal of being able to launch completely new promotions within 48-96 hours without any custom programming, thereby enjoying an extremely low cost-of-ownership and operation for the platform, said the company. The solution has enabled the operator to capture market opportunities with highly targeted and personalized reward programs, designed by product and marketing teams, which have contributed significantly to increased loyalty and ARPU and a reduction in churn.

RLM 3.0 was also recently selected by a Tier 1 mobile operator in Asia (one of India's top five operators by subscriber base) after a rigorous analysis of BSS solutions to meet their growing requirements. This Tier 1 operator is initially rolling out approximately 50 new promotions, triggered discounts, real-time bonuses and incentive structures, all designed by the carrier's marketing team to increase usage and spend while lowering subscriber churn.

Thomas Thekkethala, CEO of RateIntegration, noted, "Our RLM 3.0 Loyalty Solution provides a new capability for operators to reach their subscriber base with in-context, highly individualized offers that bring additional revenue and bind the subscriber more tightly to the brand. The time is right for third-generation customer loyalty management and we are very pleased at how quickly operators across the globe are recognizing and embracing the power of RLM 3.0."