Subex used the TM Forum this week to introduce new products in its Revenue Maximization and Fulfillment as well as Assurance business lines. One of these is a new version of its already recognizable Revenue Operations Center (ROC). The ROC -- a centralized collection of systems and processes that correlate operational activities to their impact on revenue, costs and profit -- now can enable operators to adopt Operational Assurance leading to better understanding and control over how operations support critical business goals. The ROC will be part of the TM Forum’s Content Encounter Catalyst demonstration, which showcases the emerging best practices and techniques for delivering advanced content-based services. Subex also will launch its WiMAX-enabled Syndesis Express solution for helping operators define and deliver value-added, next-generation services, like VoIP and IPTV, over WiMAX. Syndesis Express, provides subscriber-centric fulfillment for high-speed internet, IPTV, VoIP, and other advanced service offerings. It also allows service providers to seamlessly introduce and automate the delivery of WiMAX-based services to their customers, across multi-vendor, multi-technology networks. Subex CTO, Mark Nicholson, who was named last week as an Advisory Director for TM Forum, said the key to competitiveness and profitability is an un-matched customer experience via end-to-end service quality and added that, “Our new WiMAX enabled Express solution enables service providers to easily and automatically translate complex service quality requirements into the underlying WiMAX QoS attributes and also ensure that the traffic is correctly handled by the aggregation metro and core networks.” Last week, Subex released a new version of its Route Optimization software and will demonstrate it at the event. Breaking News: Romtelecom, Romania's largest fixed-line operator, has selected Subex Rocware solutions to form the core of a Revenue Operations Center (ROC). Romtelecom's objective is to reduce the risk of financial loss from revenue leakage, fraud or bad debts. The ROC environment at Romtelecom will include Subex's Moneta Revenue Assurance Solution, Nikira Fraud Management Solution and the Prevea Risk Management Solution.
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