In today’s highly competitive communications world, no service provider can ignore the importance of enhancing the subscriber’s experience through innovative discounting, bundling, promotions, bonuses, and other notions of loyalty-enhancing programs. Service providers across the communications spectrum, including Web 2.0 players, must differentiate themselves using proactive loyalty management that goes beyond the loyalty capabilities supported by current CRM and billing platforms.

This Webinar will present a strategic overview of key technical and business challenges that telecommunications operators face in developing and deploying advanced loyalty management software. Loyalty programs can be delivered in many different forms and making smart choices regarding how loyalty will be rewarded is a critical business decision point. From the technology side, we will cover the challenges and strategies in extending existing BSS to develop an advanced loyalty management capability.

The presenters will share operator perspectives along with experiences in developing next-generation BSS solutions for loyalty management.