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Personalization: Opportunity Beyond the Pitfalls of Privacy

An Exclusive Report Directly from the B/OSS Advisory Board Roundtable

Personalization is the greatest opportunity for communications service providers since the dawn of the Advanced Intelligent Network. The following report is the result of a Roundtable discussion with the B/OSS Advisory Board on the topic of Personalization, an issue of high importance to communications service providers who see the bright future and significant opportunity in providing personalized services while being cognizant of the pitfalls surrounding privacy concerns over the use of the proprietary information necessary to create and deliver such services.

GAIN VALUABLE INSIGHT:

  • The meaning of and funding of personalization
  • The difference between personalization and customer relationship management
  • How to segment your market and avoid pitfalls of privacy


VIEW A VIDEO SUMMARY OF THIS REPORT BY CLICKING HERE.

About the Author

Tim McElligott

As Editor in Chief of B/OSS, Tim McElligott manages the editorial content of the magazine as well as the B/OSS Live! Conference & Businessplex. He has been a journalist for the telecommunications industry since 1999 when he joined Telephony magazine as senior editor. His primary focus has been on business and operations support system, testing, and other telecom segments. He also was editor of the Independent, Telephony’s print supplement chronicling the rural telecom market. McElligott’s 25 years in telecom includes a 14-year career in the telecom service provider sector with AT&T, Ameritech and Ameritech Cellular.