This Report is the result of several interviews conducted while onsite at GreatCall's two locations in Southern California. It examines the GreatCall mission and the operational strategy for achieving it. Much of that strategy centers on the company's emphasis on customer care, provided for humans by humans.
See what it takes to serve an aging demographic with mobile health and safety applications.
How to serve baby boomers as they work their way through their senior years
About the Author
As editor-in-chief of B/OSS, Tim McElligott manages the editorial content of B/OSS and its associated conferences. He has been a telecom journalist since 1999 when he left the sweet embrace of the carrier community after 14 years. His primary focus is business and operations support systems and other cool communications stuff.