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Advertising

Connected Home Challenges

No matter what you do, you can be sure that your subscribers’ desire to be connected 24/7 is going to affect your business — it’s up to you to be proactive. ...More
May 28, 2013
Posted in Blog, Service & Network Management
New Forecast Shows Major Growth for Cloud Services

The public cloud-services market is expected to grow from $111 billion in 2012 to $131 billion worldwide in 2013. Infrastructure as a service (IaaS) continues to be the fastest-growing segment in the market. ...More
March 6, 2013 By Arselia Gales
Posted in News
T-Mobile 'Stirs the Ire' of Its Big Sister as AT&T Unleashes Attack Ad

AT&T just ran a full-page attack ad in three major newspapers with claims that T-Mobile drops twice as many calls and its network speeds are only half as fast as AT&T's. ...More
March 4, 2013 By Arselia Gales
Posted in News
Mobile Subscribers Want Customized Service Bundles

Mobile subscribers are willing to pay for a greater degree of personalization across services such as email, Web browsing, social networking and multi-user gaming, according to a report detailing subscribers’ preferences for pricing and service bundles. ...More
February 20, 2013 By Arselia Gales
Posted in News, Billing, Service Creation & Delivery
Video Content Explodes, Monetization Opportunities Build

It's no secret that the amount of video being consumed on mobile devices is skyrocketing, but service providers and content producers take note: A new report says the opportunity to monetize those services is gaining momentum. ...More
August 8, 2012 By Craig Galbraith
Posted in News, Service Creation & Delivery
Innovative Mobile Advertising a Big Opp for Mobile Operators

A $7.1 billion mobile advertising market translates into a big opportunity for mobile operators to add advertising to their stable of monetization techniques. ...More
July 5, 2012 By Tara Seals
Posted in News
Facebook Shares Tumble on Second Day

The 11 percent decline to $34.03 per share led to some skepticism about whether Facebook sold shares at an inflated price. ...More
May 21, 2012 By Josh Long
Posted in News
AT&T Completes Sale of Advertising Business

AT&T anticipates the deal will have "minimal effect" on its annual earnings, and the company "does not expect to record a material gain or loss on the transaction. ...More
May 9, 2012 By Josh Long
Posted in News
Execution: The Last Word on Customer Experience

Perhaps the best thing that can be said about "customer experience" is that is has sharpened the focus of service providers like nothing else ever has on changing the way they view their businesses, their customers and their place in the value chain. ...More
May 4, 2012
Posted in Reports, Customer Experience Management
AT&T Mobile Barcodes May Help Small Businesses

In order to meet the growing customer demand for integrated marketing solutions, AT&T is extending Mobile Barcode Services to its small business customers. ...More
May 2, 2012 By Lindsay Welnick
Posted in News