Enriching the Customer Experience ... Profitably

As operators strive to deliver a high quality, personalized customer experience, the goal is not simply to provide service quality; it is to provide an experience that will turn a customer into a true fan. It is about instilling loyalty, commitment and trust.

Operators have a number of levers to pull to provide this enriched customer experience: vendor neutrality, proactive care solutions and real-time subscriber monitoring, to name a few. As subscribers demand a better overall experience, providers must adapt their internal measurement and monitoring systems to provide visibility into the service layer and subscriber experience.

In this Webinar, Brad Cornett, head of service management and charging in North America for Nokia Siemens Networks and Mike Greenwald, vice president of consumer experience at Nielsen Mobile Research will help you:

• Gain an understanding of key trends and drivers of the customer experience
• Uncover steps service providers can take to improve and streamline operations
• Learn how to control rather than simply measure the overall customer experience
• Stitch together the fragmented views of the customer
• Monetize, monetize, monetize your deep knowledge about the customer

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