Rethinking Communications: Reducing Churn via Relevant Communications

Available: On Demand
Speakers: Lisa Sutrick, Global Portfolio Director, Customer Communications Management, Pitney Bowes

There was a time when you could just blanket a trade area with offers ranging from TV to cable to wireless to mobile. Not anymore. As new competitors enter an already saturated market, the focus has shifted to reducing churn via relevant communications—and the “blanket approach” is neither efficient nor customer-centric.

Join Lisa Sutrick, Director of Customer Communication Management of Pitney Bowes Software for a discussion on the growing need for telecommunications providers to use analytics to drive better communications. You will learn how to more effectively link customer preferences and behavior with business solutions and document requirements to deliver messaging that fits.

Topics include:
  •  Game Changers in Customer Communications
  •  How Customer Communications Management Fits In
  •  Primary Drivers Reshaping the Industry
  •  Driving Better Customer Experiences Using CCM
  •  Recommendations and Best Practices


Speaker:

Lisa Sutrick Lisa Sutrick, Global Portfolio Director, Customer Communications Management, Pitney Bowes Software

Lisa Sutrick is the Global Portfolio Director for the Customer Communication Management portfolio at Pitney Bowes Software. Lisa has over 20 years of experience in the document composition market. She has strong knowledge of related applications and determining how technology can best be applied to solve customer business problems in key industries such as telecommunications. Her background includes product development, customer support and marketing success.


 

Sponsored by: 

Pitney Bowes Software 

 


 

*Content and speakers are subject to change