CRM does work.

And having the processes in place to leverage your billing and other operations support systems is the key to knowing – and retaining – your customers and selling with confidence to specific demographics.

Results can match expectations, especially when CRM software is flexible enough to meet your unique objectives.  Successful CRM programs employ a customer-centric philosophy that is established, promoted, and supported across the enterprise -- from top management to sales and the customer service representatives who rely on it daily.

Learn how to bridge the disconnect between the implementation of a technology solution and return on investment you expect from your customer solution by hearing from experts who have made it work.

This Webinar will provide real-world analysis of CRM’s place in the telecommunications marketplace, insight into technologies and processes that have worked, and a case study that proves it. In this Webinar, experts will:

• Review the objectives of profitable CRM programs
• Identify key components necessary to meet your objectives
• Share lessons learned from the process of building a CRM module
• Help you learn essential steps to maximize the CRM experience
• Discuss a service provider who leveraged their billing solutions provider to realize their customer retention goals