CRM does work.

And having the processes in place to leverage your billing and other operations support systems is the key to knowing – and retaining – your customers and selling with confidence to specific demographics.

Results can match expectations, especially when CRM software is flexible enough to meet your unique objectives.  Successful CRM programs employ a customer-centric philosophy that is established, promoted, and supported across the enterprise -- from top management to sales and the customer service representatives who rely on it daily.

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In today’s highly competitive communications world, no service provider can ignore the importance of enhancing the subscriber’s experience through innovative discounting, bundling, promotions, bonuses, and other notions of loyalty-enhancing programs. Service providers across the communications spectrum, including Web 2.0 players, must differentiate themselves using proactive loyalty management that goes beyond the loyalty capabilities supported by current CRM and billing platforms.

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BT isn’t waiting for IMS to solidify to introduce new services, and you don’t have to either. You can introduce new multimedia, VoIP and Web 2.0 services today -- and move away from the silo-based approach to service creation – via a new approach to service delivery. To hear about BT’s experience in this vein, and to learn about how you can benefit from this next-generation service delivery platform as well, we welcome you to listen an on-demand webinar from xchange and Oracle.

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